What Healthcare Tech Startups Should Know About ACOs
Every week I speak to a healthcare entrepreneur who is building a technology company that will “enhance value-based care” and “improve care coordination”. Shortly after this initial description, the founder typically mentions Accountable Care Organizations (ACOs) as a primary target for their sales strategy. Having worked around ACOs for the past 6 years I’ve always found this particular stakeholder to be an interesting first choice for startups looking for product-market fit. However, these startups are not alone. When I type the phrase, “Care Management” into the business information site Crunchbase, I see 711 results of companies who use that exact terminology in their summary description. “Population Health” has 449 companies and “ACO” has 87 companies. So… instead of having many more calls with founders looking for general advice on how to penetrate the ACO market, I figured I’d just write out some of my thoughts here.
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